Marketing Services

  • BOOK MARKETING: Multi-Marketing utilizes its Marketing Division to perform ad-hoc marketing for its published authors in the below mediums (it should be noted that it is NOT entirely Multi-Marketing’s responsibility to market your book as only you have access to your circle of family, friends, acquaintances etc and thus you too as the author need to be marketing your book):

 

  • SOCIAL MEDIA MARKETING: Multi-Marketing utilises mainly 5 big online platforms to advertise our authors:

Ø  Facebook

Ø  Instagram

Ø  Twitter

Ø  TikTok

Ø  YouTube

We can create and rollout marketing campaigns with a link to one of the online platforms where your book is sold (e.g. Amazon, mmstore.co.za etc) We will handle the creation and rollout of each ad. This ad material will be spread across all 5 platforms as listed above.

What we would prefer to do upfront would be to conduct some type of in-person or virtual interview with the author on our Instagram platform via a LIVE stream video as Instagram is where most of our followers and views come from so it would garner far more interest and traction from the get-go. This LIVE will gain attention to the book and also give us some content to work with afterwards as we can recycle the interview material as rotational clips to use on our social media marketing campaign for each book. Alternatively, if the author is uncomfortable with a LIVE interview, we can do a pre-recorded interview via Skype and use clips from that pre-recorded material afterwards as regular ad content.

ONLINE BOOK MARKETING PACKAGE 

  • Social Media Marketing (1 ad 3 times a week for 4 weeks across 5 platforms)
  • Bulk Email Marketing
  • Google & SEO

R1499

 

  • BULK EMAIL MARKETING: In addition to social media, we also take advantage of Bulk Email where we post out to our mailing list regarding your book. Our mailing list is mainly collated from buying customers on our online store, mmstore.co.za, so these are already customers who may be intrigued to purchase your book, if it interests them and we have a wide demographic between 21-65 years of age. Their intrigue increases if your book is also featured on our aforementioned website, which is their favourite location to shop online for the books and services we offer.

 

  • GOOGLE ADS & SEO: Google Ads is another platform to take advantage of as it is direct lead gen, especially when we tweak the SEO to redirect the search engine results to showcase your book when certain keywords are punched in.

 

  • PRINT MEDIA MARKETING: We will reach out to the local newspaper of the author’s region and request some article or editorial on a local author which in our experiences most newspapers will do for free, provided we send them a write-up and pictures or have the author answer a set of questions via email. If the author would prefer and ad in the paper, we can obtain the latest rate card and negotiate an ad placement and discount on their behalf to have the ad placed as well as create the ad material for placement.

 

  • AUDIO MEDIA MARKETING: If a budget is set-up for or provided by the author, we can explore radio options. In our experience, most major radio stations charge for interviews, some smaller one’s do not. We can do the legwork of researching and reaching out to the various radio stations in the author’s area and fielding quotes as well as negotiating deals and discounts where possible. The second approach of audio marketing would be podcasts. Again, here we will do the research and reach-out to the various podcasts in the author’s area and negotiating appearances for him/her as a guest to promote their book.

Alternatively, we can use the aforementioned Skype-recorded podcast audio for our own Podcast, The Multi-Marketing Podcast, which is an ad-hoc podcast where we interview guests such as authors and post it out on our social media and website for a limited period to boost interest in the book, especially to our regular visitors who are our core listenership.

 

  • VISUAL MEDIA MARKETING: This includes video content posted on sites such as TikTok and YouTube, but also extends to billboards and advertising on screens in garages and other public spaces. Visual also includes one portion of what would otherwise be known as print media marketing – pamphlets or flyers – something we are capable of designing. This outlet of marketing is much pricier, but also puts your book in people’s faces and gets it noticed. Again, prices vary based on location, which municipality you are in that we will have to contact for public billboard space and also how many flyers you decide to print.  

 

  • EVENTS/GIGS: Physical events and gigs such as mall signings and appearances at local café’s or independent bookstores can be a big marketing & sales opportunity. For this, Multi-Marketing can reach out and source quotes from malls and independent venues to host such events and gigs. All related costs will be footed by the author, however Multi-Marketing will take care of all the ground work, marketing, admin and paperwork